Do you know for sure that you doing the right things?

Do you know what outcome you are trying to accomplish on your projects?

Do you measure progress and success based on that outcome?

Does everyone on your team have a shared understanding about what need you are trying to satisfy and the solution you are aiming to deliver to provide that solution?

Does your team and organization make decisions in an effective manner?

If you answered “no” to any of these questions, Knowledge Bridge Partners can help you. We work your teams and organization to adopt effective business analysis and product ownership so that you can satisfy the right needs in your business or align your activities with your mission if you are a non-profit.


Knowledge Bridge Partners (KBP) exists to help your team and organization do the right things to satisfy business needs or align with your mission. We have found that there are several ways to make that happen effectively, and have built our service offerings around those various approaches.

Product Owner Player/Coach

If your organization does not utilize product ownership currently, either because you are too small, or you just haven’t take then opportunity to grow that capability, or you have a product ownership capability, and need to grow it, you may find the best way to establish and grow a product ownership capability is to bring in some temporary help.

KBP has experienced Product Owners for temporary assignments to get your product ownership capability established, or improved, while at the same time sharing knowledge and experience with the people you foresee practicing product ownership for your organization in the future.

We don’t want to setup camp at your organization, but we don’t want to take all of our knowledge with us when we’re done with the assignment. Therefore, a big key to success of this engagement for us is how much information have we transitioned to those who will determine the right things to do going forward.

Product Ownership Checkup

Sometimes you don’t need an extra person on staff, but you could use an experienced, outside perspective to suggest areas for improvement, as well as point out those bad organization habits that everyone knows about, but no one talks about.

In this engagement, KBP spends quality time with your team or organization (3 – 5 days) to get an understanding of the current state of your organization and its product ownership capability. We’ll talk to everyone doing product ownership, impacting it, or impacted by it. The end result of the site visit is a set of observations about what’s going well, what’s not going so hot (with some suggestions to improve it) and some potential risks. We may invoke a little bit of theory, but it will always influenced by a heavy dose of pragmatism.

Following that engagement, KBP is available for remote advisory sessions to provide a further sounding board for your product ownership challenges. We won’t always necessarily tell you what to do, we certainly won’t do it for you, but we’ll give you some ideas of what we have tried or what others have tried and will always give you a way to think through the issues in a productive manner.

 Targeted Workshops

Sometimes you and your staff need to learn new techniques, or need to learn more about techniques you are already somewhat familiar with. To help you learn and improve, we take an approach heavily influenced by the Training from the Back of the Room approach which employs a variety of different collaborative and interactive instructional strategies to engage learners and help them learn and retain more information. We look to incorporate real life examples, preferably those of the learners themselves to help reinforce the techniques we teach and we prefer to focus on pragmatic ways to utilize techniques, understand why to use them, and determine when they are appropriate. Our goal is to teach you how to use techniques and know when to use them so you can increase your effectiveness going forward.

Our targeted workshops are structured to accomplish something other than just learning a technique, and include things such as:

– Strategy – establish goals and objectives to guide your organizations efforts, effectively establishing the criteria for deciding the right thing.
– Inception Planning – Starting initiatives to realize your organization’s strategy
– Release Planning – Revisit your initiative to determine what to do next, if anything at all
– Building and Maintaining Shared Understanding – helping teams build a shared understanding about what they are trying to deliver and keep using that understanding as a decision filter on an ongoing basis.

Contact us with the problem you are facing and we can work together to craft a workshop to address your particular need.


If you are looking for a speaker for your next conference, local chapter meeting, or professional development event, let us know. We strive to provide practical, insightful, and entertaining presentations on a variety of topics such as:

– Business analysis techniques
– Project management techniques
– Product ownership techniques
– Decision Making
– Strategy execution

See our latest presentations then contact us for further information.


Helping organizations do the right things.


Hi, I’m Kent J. McDonald, the founder of Knowledge Bridge Partners (KBP) and KBP.Media.

KBP started in 2007 as a business analysis consulting firm, but I eventually realized a broader interest in helping teams and organizations be more effective by doing the right things and not doing the wrong things. I’ve found that effective business analysis and product ownership positions teams and organizations to deliver the right solution to a business need.  Non-profit organizations can also apply business analysis and product ownership to fulfill their missions.

KBP.Media started in 2016 to provide practical resources – books, online courses, and curated curated content –  to help teams and organizations perform effective business analysis and product ownership.

Where I Can Help

If you want to figure out the right thing for your organization to do, and you don’t currently have business analysis or product ownership skill sets, ask me about being a product owner player/coach to get you started, and build some skill sets in your staff.

If you have product ownership capabilities, but would like to improve their effectiveness, ask me about a product ownership checkup. I’ll take a look at your current situation and suggest ways to increase your effectiveness.

If you are a non profit organization and need some help aligning what you do with your mission, talk to me about a strategy workshop.  I’ll help you gain clarity on how you’ll achieve your mission and establish guardrails for future decision making, plus I’ll teach you how to do those things in the future.

If you are looking for an engaging, entertaining speaker that provides immediately useful, practical advice, talk to me about speaking to your group.

If you are looking for practical information (on a variety of topics) in the written form, I encourage you to check out KBP Media.

How I Can Help

The way I see it, the easiest way to do the right thing is to not do the wrong thing. The tricky bit is figuring out what is right and what is wrong, and making sure everyone involved understands the difference.

My approach is to help you learn and apply practical techniques to avoid the wrong things, and effectively do the right things.  I also work with you and your team to build the collaboration necessary for continued effectiveness.

What I’m not going to do is come in with a canned approach, silver bullets, or one sized fits all solutions.  I’m a big believer in the importance of context, and I make sure I understand your unique situation and identify the helpful techniques and approaches that will be most effective in those situations.

Why I Can Help

In the 2 decades since graduating from Iowa State University with an undergraduate degree in Industrial Engineering and an MBA from Kent State University, I have gained experience in training delivery and development, business analysis, strategic planning, project management, and product development in a variety of industries including financial services, health insurance, performance marketing, human services, and automotive.

In non profit settings, I was a co-founder and Board President of the Agile Project Leadership Network (now the Agile Leadership Network), and Board President of the Greater Iowa Chapter of the Juvenile Diabetes Research Foundation. I also chaired the 2009 Iowa Business Analyst Development Day and the Agile2013 Conference, as well as helped organize several other regional and international conferences.

I wrote Beyond Requirements: Analysis with An Agile Mindset and co-wrote Stand Back and Deliver: Accelerating Business Agility.

How to Contact Me

If you are interested in finding out more about how I can help you, fill out the form below, and I’ll be in touch.



Contact Knowledge Bridge Partners

Knowledge Bridge Partners
3232 190th Street
Prole, Iowa 50229
Phone: 515.344.3290
Fax: 866.334.1361

Submit your questions and comments in the form below and we’ll get back to you within 24 hours.